Video camera

Video cameraThe Benefits of Video in Your Marketing Strategy

Videos are consistently increasing their value and importance relative to Internet or online marketing. Internet marketers these days include YouTube marketing and overall video marketing strategies into their marketing strategies to drive traffic to a website or particular campaign.

In case you still haven’t added the use of videos and video SEO in your marketing strategies, reading this post will be helpful to you. Here are 5 benefits of video in your marketing strategy.

  1. It provides an additional vehicle to convey your message – videos are standalone but it will be a lot more successful to combine it with your other marketing materials. For example, you can include video along with your articles. It will serve as an additional medium to help you convey your message to your audience.
  2. It is fun and entertaining – people tend to pay more attention to videos rather than reading long articles. You can make any topics fun and entertaining with the application of short clips.
  3. It attracts more visitors – another benefit of video in your marketing strategy is that you can use third-party websites to promote your campaign and then just link it to your parent website, which can in fact drive more traffic to your site.
  4. It will help you gain the trust of your audience – create a video of yourself talking directly to your target consumers and for sure it will help gain their trust. They like to feel like they belong and that you acknowledge them. And making this kind of video will show that you are sincere and that your website is managed by a real person that they can trust.
  5. It can help you rank better in the search engines – last but certainly not the least, video will help your site to rank higher. Search engines give larger importance to videos rather than static images so the possibility of ranking higher is good. You may as well learn some good practices on how to rank videos.

According to studies, you have 10 seconds to capture the attention of your audience and by using videos you will have greater chance of impressing them. Make sure to include different types of videos in your overall marketing strategies. It will bring stronger impact for your campaign.

The Video Ranking Team are a group of very talented marketers who understand the power of video and more importantly the power of video SEO in the context of today’s search engine algorithms. For more information visit

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